Product Box
Unlock the magic of marketing with the Product Box Innovation Game
Invites customers to design a "box" for a product, helping to uncover valuable insights about desired features and market positioning
GOAL
To enhance marketing strategies by understanding customer perspectives and preferences
TOPIC:
DURATION:
DIFFICULTY:
Medium
A winning approach to achieving success with your product or service is transforming marketing into an engaging experience. This is possible thanks to the Product Box Innovation Game, a powerful tool for connecting with your customers and creating products and services that truly resonate with your target audience and increase your chances of success.
What is the Product Box Innovation Game, and How Does It Work?
The Product Box Innovation Game is an innovative and engaging approach to discovering the best or most sellable features of your product or service through the eyes of your consumers.
This creative game turns your customers into designers, inviting them to create a "box" representing your product or service. The box should highlight the features customers appreciate most, the product's value, and its ideal market positioning.
How to Implement the Product Box Innovation Game:
Divide your customers into groups: Create groups of 4-5 people to facilitate collaboration and discussion.
Challenge their creativity: Ask each group to create and design a box for your product, including the name, slogan, images, features, problems solved, and use cases.
Encourage quick thinking: Set a timer for the session to add a bit of pressure and stimulate creativity.
Digital tools at the service of imagination: Invite groups to use digital tools to create unique and eye-catching boxes.
Sharing and comparison: At the end of the allotted time, each group presents their box design to the entire group, stimulating discussion and exchanging ideas.
Record the insights: Take note of any interesting insights that emerge during the presentations and discussions, as they can be valuable for improving your product or service.
Benefits of this approach:
Break down barriers: By giving customers control over the representation of your product, you gain an authentic insight into what they appreciate and how they perceive it.
Develop more effective marketing messages: The game allows you to creatively discover which features customers consider most important, which benefits they appreciate most, and how they define the value proposition of your product. This information is essential for creating targeted and resonant marketing messages.
Identify pain points: Understanding what customers value most helps you focus your resources and efforts on the aspects of the product that truly satisfy them.
Tips
Create a welcoming atmosphere:
Encourage active participation from all group members, but above all, focus on fun and discovery, avoiding criticism or judgment.
