Personality Sliders
Define your brand's personality with Personality Sliders
Define and visualize a brand's personality traits through scales of opposite adjectives, ensuring consistency and guiding strategic decisions
GOAL
To define and visualize the unique personality traits of a brand for consistent communication and strategic decision-making
TOPIC:
DURATION:
DIFFICULTY:
Easy
Have you ever thought of your company as a person? Every brand has its own personality, a distinctive character that makes it unique and memorable. The "Personality Sliders" exercise is a valuable tool for defining and visualizing this personality, helping you make more informed and consistent decisions for your brand.
What is the Personality Sliders exercise?
Imagine a series of scales, each with two opposite extremes. For example, from "serious" to "playful," from "conventional" to "rebellious," from "sophisticated" to "simple." The goal is to position your brand on these scales, thus defining its personality.
Why is it important?
Consistency: Ensures that all aspects of your brand, from design to tone of voice, are consistent and convey the same identity.
Strategic decisions: Guides choices related to products, services, marketing, and communication.
Differentiation: Helps you stand out from the competition, making your brand unique and memorable.
Connection with the audience: Allows you to create an emotional connection with your target audience, speaking their language.
How does it work?
Create the scales: Define a series of pairs of opposite adjectives that describe the characteristics you want to measure for your brand.
Individual evaluation: Each team member positions the brand on each scale, indicating the degree to which it possesses each characteristic.
Discussion: Discuss the individual evaluations and reach a consensus on the final position of the brand on each scale.
Visualization: Graphically represent the results to get a clear view of your brand's personality.
Benefits
Clarity: Get a clear and shared vision of your brand's personality.
Flexibility: Can be adapted to any type of brand, regardless of the sector.
Collaboration: Encourages collaboration and consensus within the team.
More informed decisions: Helps make strategic decisions based on a deep understanding of the brand.
The "Personality Sliders" exercise is a simple but effective tool for defining the soul of your brand. It offers a visual representation of your brand's personality, facilitating internal and external communication and guiding strategic decisions.
