Discovery Survey
Navigate the marketing seas with awareness surveys
Provides information about awareness surveys and their benefits for understanding customers, optimizing marketing campaigns, and increasing conversions.
GOAL
Explore user opinions, behaviors, and preferences through an initial survey, and to collect quantitative and qualitative data to identify trends.
TOPIC:
DIFFICULTY:
Medium
In the fast-paced marketing world, where trends are constantly changing and competition is fierce, having the right tools is essential for success. In this scenario, awareness surveys emerge as an indispensable compass and map to navigate safely.
What are Awareness Surveys?
Awareness surveys guide finding new markets or new types of customers. They are short and targeted surveys (a maximum of 4-7 questions) that obtain valuable information to segment your audience and understand their specific needs.
Awareness surveys are also powerful tools for generating awareness of your brand and the problem that your product solves. Educating the market about your existence creates interest and sets the stage for future conversions.
How to create an Awareness Survey
Use eye-catching images and relevant GIFs to capture attention and make the survey more enjoyable.
KISS: Keep It Short and Simple: Making a short survey increases the chances of completion.
Provide additional information where necessary to clarify the questions.
Limit response options, as too many choices can confuse users. 3-4 are ideal!
Position the strategic lead generation form at the most reasonable point to maximise conversions.
Benefits of Awareness Surveys
By strategically using awareness surveys, you can better understand your customers, optimize your marketing campaigns, and increase conversions. Create a personalised and engaging customer experience that guides them, transforming them into loyal customers.
