Boomerang

The Boomerang Test is a market research technique that involves observing how potential customers use an existing competitor's product to identify opportunities for improvement and validate product hypotheses.

What is the Boomerang Test?

The Boomerang Test is a research method that involves directly observing customer behavior while they use a competitor's product. The goal is to understand the difficulties they encounter, the missing features, and opportunities for improvement.

How does it work?

• Product selection: Identify a competitor product relevant to your market.

• Participant recruitment: Recruit a group of potential customers for the test.

• Script preparation: Create a series of tasks or questions to guide the observation.

• Conducting the test: Observe participants as they use the product, recording their actions and reactions.

• Analysis of results: Analyze the collected data to identify opportunities for improvement.

Why is it important?

The Boomerang Test offers several advantages:

• Market understanding: It allows for a deeper understanding of customer needs and frustrations.

• Identification of opportunities: Helps to identify new features or services to offer.

• Hypothesis validation: Confirms or refutes product assumptions.

• Risk reduction: Minimizes the risk of launching a product that does not meet market needs.

However, it can also have some limitations, such as:

• Focus on the existing product: The test focuses on an existing product, limiting the vision of new possibilities.

• Influence of branding: The branding of the tested product can influence the behavior of participants.

The Boomerang Test is an effective tool for understanding the market and improving your product offering. However, it is important to combine it with other research techniques to get a complete view of customer needs.

Remember: The Boomerang Test does not replace traditional research, but complements it.