3 Hour Brand Sprint
A quick guide to creating a strong brand in three hours through a six-step process.
Branding: a DIY Guide to creating a strong brand in 3 Hours
GOAL
Create a strong brand in three hours by following a simple six-step process.
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DURATION:
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Easy
A strong brand helps you make better decisions, stand out from the competition, and connect with customers on a deeper level. However, for many businesses, branding can seem intimidating and expensive.
However, there is a simple and fast process for creating a solid brand in three hours. Prior branding experience is optional, and a small team can complete the entire process.
The Six-Step Process
Our branding guide is divided into six simple exercises:
20-Year Roadmap: envision the company's future and define its long-term goals.
What, How, Why: define why the company exists, what it does, and how it does it uniquely.
Top Three Values: identify the three most important values that guide the company.
Top Three Audience Segments: determine the three groups of people the company serves most.
Personality Sliders: position the company on a continuum of personality traits like "friendly" vs "authoritative" and "playful" vs. "serious."
Competitive Landscape: compare the company to its main competitors.
Benefits of a Brand Guide
Once you complete these exercises, you'll have a solid foundation for your brand. Your brand guide will help you:
Make faster and better branding decisions.
Ensure consistency across all your marketing and communication activities.
Attract and retain top talent.
Provide clear direction to your employees.
Create a more cohesive customer experience.
Creating a brand guide is a valuable investment that can impact your company's success. You don't need to be a branding expert to get started; simply follow the six-step process outlined in this article. With time and effort, you can create a solid brand to help your company achieve its goals.
Additional Tips
To simplify the process, involve a team of key people from your company.
Use a whiteboard or brainstorming software to capture your ideas.
Don't be afraid to be creative and have fun.
Once you've completed your brand guide, share it with your entire team and ensure everyone knows your values and goals.
Regularly update your brand guide to reflect the growth and evolution of your business.
