Nudges

Guide users toward actionable steps to engage with AI features, particularly helpful for those who are new to the system.

What

Nudges are contextual hints or shortcuts guiding users to discover AI features and capabilities they might not realize exist.

How

Use progressive, contextual prompts to highlight helpful actions or features, especially when users are likely to benefit from them.

When

Deploy nudges in scenarios where users may struggle with feature discovery, such as generative tools or knowledge management systems.

Practical Tips

Be Context-Aware

Tailor nudges to the user's current task to make them relevant and actionable.

Avoid Overload

Limit nudges to prevent overwhelming users with too many suggestions.

Encourage Exploration

Use nudges to gradually onboard users to advanced features as they gain experience.

Example Tips

Elevating the experience

Example Tips

Example Tips

Elevating the experience

Notion

Notion's "Nudges" pattern uses tooltips and suggested actions like "Draft anything" to introduce AI features, encouraging exploration and task initiation

Framer

Framer's "Nudges" pattern uses visual cues like an airplane icon and sparkles to highlight AI-powered website copy creation, encouraging interaction subtly and engagingly

Claude

Claude employs the "Nudges" pattern by offering response style options (e.g., Full or Concise) via a dropdown with explanatory text. This guides users to optimize interactions, especially during high demand, ensuring informed choices and a seamless experience.

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