Initial CTA
Engaging prompts to invite users into AI-driven experiences.
What
A prominent, open-ended prompt encouraging users to begin interacting with an AI feature, often via input boxes or direct calls to action.
How
Introduce the AI feature through a clear entry point, possibly accompanied by suggestions, examples, or templates to guide users.
When
Effective as a first step to engage users with AI capabilities, especially in new products or features.
Practical Tips
Set Realistic Expectations
Guide users on what the AI can achieve to avoid disappointment.
Add Delight
Use creative suggestions or fun examples to encourage exploration.
Incorporate Guidance
Offer follow-up actions or teach prompt-tuning skills.
Miro
Miro uses CTAs like "Generate ideas of solutions" to guide users in leveraging AI for creative suggestions, appearing in the toolbar or as popups during sessions.
Notion
Notion’s "Notion AI" CTA enables AI interactions for tasks like summarization and content generation, providing easy access within the editing workflow.
Grammarly
Grammarly's "Generative AI" CTA offers AI-driven suggestions to improve writing, refining text with valuable insights without overwhelming the user.
